zap technology. departure. hertz gold plus rewards also offers ereturn-- our fastest way to return your car. just note your mileage and zap ! you're outta there ! we'll e-mail your receipt in a flash, too. it's just another way you'll be traveling at the speed of hertz. >>> welcome back to squawk. let's get down to the new york stock exchange and jim cramer. >> good morning, jim. >> lots to talk about. we account talk about boston and the impact on the market. i would love to hear your view on the psychology there, but also coca cola there. goldman sachs, j&j, we had good numbers. >> coca-cola doesn't have to say anything positive and people absolutely lap it up as they've done for all of the consumer products company and everies single one whereas, goldman sachs they just put a single boilerplate line about what everybody knows which is the macro environment and you're supposed to throw the stock out. i think that is a mistake, and i think the book value is for real. j & j is blessed. he's making it better. j